Creative Journey of Sassy Sue

A celebration of body positivity and embracing our individual beauty.

My fun journey started with a really good idea – I wanted to make a character who loves herself a lot and challenges societies narrow beauty standards. So, I came up with Sassy Sue. She's all about being okay with who she is and loving herself. She's always super happy and has lots of energy, and she doesn't think there's only one kind of body that is pretty.

But Sassy Sue's adventure isn't just about liking and celebrating her own body shape. It's about making people think differently. Her mission is clear: she wants everyone to recognise that beauty is not limited to a specific body shape or size and everyone has their own unique beauty. She wants everyone to understand that everybody is beautiful, no matter the shape or size.

Let’s give a big cheer to Sassy Sue and join the movement of self-acceptance and self-love. We have some really cool things with Sassy Sue’s pictures on them, like T-shirts, mugs, and bags. You can keep a piece of her positivity with you every day!